First line of defense – The perfect cover letter
The best cover letter I ever received and I read a lot of cover letters, was from a PA who wrote a brief article on herself in the format of a newspaper article. You just had to read it and had to meet this person. I’m not a big fan of the cover letter but a good cover letter such as this one can be a real eye-catcher. Cover letters are always going to be problematic, too many people try using the cover letter to say what they should actually say in the interview. And it seldom works. Let’s first look at the purpose of the cover letter. This brief and I emphasis brief form of introduction should cover who you are and why you are seeking employment. The entire role of the cover letter is to invite the reader to explore your CV further. Almost like a good marketing bi-line attached to a brand that gently encourages the tired eyes of the HR manager to want to explore further. The challenge that you have when designing your cover letter is most certainly the huge amount of CV’s...